For independent UK dental practices

Your practice, open all hours.

Websites, apps and AI that book new patients while you're in surgery.

Beautiful websites, booking apps, AI receptionists, marketing and custom software for independent dental practices. If AI can build it, we can build it for you.

£850Websites from, fixed quote
7 daysFrom yes to live
23:47●●● 5G
Alder Lane DentalAI receptionist · replies instantly
Hi, are you taking new private patients? I need a check-up.
Hi! Yes, we are. A new patient exam is free on Saturday at 9:30 or 11:00 with Dr Patel. Which would suit you?
11 please
✓ BookedNew patient exam, Sat 11:00 with Dr Patel. Confirmation and medical history form sent by text.
All done. You'll get a reminder on Friday. Anything else I can help with?
Message
Demo conversation

Example designs, each made for a fictional practice or clinic. Hover to pause.

Try it now

Type your practice's name.

Watch a concept of your new homepage build itself, right here. Change the style and colour until it feels like you.

Type of practice
Style

A quick concept made in your browser with our photos. Your real site uses your own photos, treatments, team and reviews.

alderlanedental.co.uk
What we build

One studio for every piece of your practice's tech.

Most practices juggle a website from one company, practice software from another and a phone that rings out at lunch and after 5pm. We build the lot, and make it work together.

kestreldental.example
Example website for a fictional dental practice
24/7 bookingLive Google reviewsMobile-firstASA-aware wording

Hi Amira

Next appointmentThu 14 Nov, 18:30Hydrating facial with Leah
Add to calendarReschedule
Membership
1 facial left this month
Active
Aftercare
Day 2 of 7
Open
Rebook
Due in 6 weeks
Book
Your brandingPush remindersMemberships and paymentsiPhone and Android
Incoming call21:14 · practice closed · demo
AI answering

CallerHow much is a new patient exam?

Hive AIIt's £65, including X-rays if the dentist needs them. I have Wednesday at 5:40pm free. Shall I book it?

CallerYes please.

Hive AIDone. I've texted you the confirmation and a link to the medical history form.

✓
Hygiene visit finishedMarked done in your diary
Trigger
✉
Aftercare textAftercare and next recall date
+2 hours
★
Review requestAsked politely, after a check-in
+3 days
↻
Rebooking nudgeWith a one-tap link to their usual slot
+10 weeks
Bookings this week86
No-shows2
Rebooked71%
Demo data. Your dashboard shows the numbers you care about.
Online medical history formsMembership billingStaff rotaStock and product trackingPrice calculatorsRecall remindersInstagram contentInternal AI assistantGift card shopReferral schemesWaiting listsYour idea here
Marketing

Then we bring the customers in.

A great website only works if people find it. We run your marketing too: content, ads, Google, reviews and email, made with AI and checked by a person.

#Social media contentTreatment explainers, meet-the-team posts and patient FAQs for Instagram, Facebook and TikTok, planned a month ahead.
AdAds that pass the rulesGoogle and Meta ads for implants, aligners and whitening, written for ASA and GDC rules: no prescription-only medicines, no "specialist" claims, no promised results.
GGet found on GoogleSEO pages for the services and areas you cover, plus a Google Business Profile that's complete and kept current.
★Reviews on autopilotHappy customers are asked for a Google review at the right moment. We help you reply to every review.
@Email and text campaignsNewsletters, offers and win-back messages to people who've agreed to hear from you.
▶Video and photosShort promo videos, ad creative and graphics, made with AI and clearly labelled where it's used.
✎BrandingLogos, colours, fonts and a simple brand guide, so everything looks like it came from the same place.
↗Monthly reportOne page on what we did, what it cost and what came in, in plain English.
Alder Lane DentalNext month's posts, ready to schedule
12 planned
What happens at a new patient exam
3 myths about whitening
Meet our reception team
Evening appointments now on Thursdays
Implants: your questions answered
How clear aligners work
Sponsored · alderlanedental.examplePrivate Dentist in Harrogate | New Patients Welcome

Family dentistry with clear fees explained first. Evening appointments. Book your exam online.

Example content for a fictional practice, made by Hive.

Marketing starts from £149 a month, with the exact price agreed in writing before anything starts. No long contract. Ad budgets are paid directly to Google or Meta, so you always see exactly what's spent. We'll never promise a number of customers. We'll show you honestly what's working and what isn't.

An empty reception desk at night
Reception's closed. Your phone is still being answered.✓Wednesday 19:15 booked while you slept
AI receptionist

Never miss the patient who calls at 9pm.

A friendly AI receptionist, trained on your treatments, fees and diary. It handles the questions your team answers twenty times a day, and hands over anything it shouldn't decide.

AnswersPrices, opening times, parking, what to expect at a first visit.
BooksStraight into your diary, with deposits taken if you want them.
Hands overToothache, swelling, accidents and clinical questions go to your team, never guessed at.
ReportsA summary of every conversation, every morning.
Phone callsWhatsAppInstagram DMsWebsite chatFacebook Messenger
Our work

Every practice has its own personality.

No templates. Each site is designed around the practice, its patients and how they like to book. Hover a design to scroll through it.

All six are concept designs made by Hive for fictional practices and clinics, to show our range. Designs we make for real practices are shared only with that practice.

A calm, empty dental practice reception

You look after patients. We handle the tech.

Phone, Zoom or emailFill in the form and we'll arrange a call at a time that suits you, or keep it all by email.
One week to launchFrom your yes to a live website in seven days.
Yours to keepYour domain, your content and your data stay yours.
Built for UK dental rules

Clever, and careful.

Dentistry has rules most tech companies have never heard of. We build them in from the start, so your website and AI never say something you'd regret.

How our AI receptionist handles it

“My tooth is really painful and my face is swelling.”

“I'm sorry you're in pain. Swelling needs to be seen by a dentist, so I'm passing this to the team now and flagging it as urgent. If the swelling affects your breathing or swallowing, call 999 or go to A&E straight away.”

GDC
What the GDC expects on your websiteEach dentist's name, GDC number and qualifications, your complaints process and the GDC's details, laid out clearly. Your CQC rating shown where you have one.
Rx
Advertising that stays inside the rulesNo prescription-only medicines, no "specialist" unless you're on the GDC specialist list, no promised results, in line with ASA and CAP rules.
⚕
Urgent and clinical questions go to a personThe AI answers practical questions and books appointments. Pain, swelling, accidents and anything clinical go straight to your team.
🔒
Patient data handled properlyHealth information is sensitive data under UK GDPR. It says it's an AI when asked, and we give you a data processing agreement.
How it works

From first look to live in a week.

  1. Free conceptWe study your current site and send a concept of your new homepage.Free, no obligation
  2. Say yesAgree the fixed price and scope by email. No surprises later.Day 1
  3. We buildYour branding, team, treatments, fees and booking, built in.Days 2 to 6
  4. You approve, we launchCheck every page first. Nothing goes live until you're happy.Day 7
Pricing

Clear prices. Agreed before we start.

New practice website

The fastest way to start booking more online
from £850
Fixed quote before we start. Live within a week. Hosting only if you want it.
  • Custom design, built around your practice
  • Online booking, open 24 hours a day
  • Your Google reviews, shown automatically
  • Team, GDC numbers and complaints page laid out properly
  • Up to 5 rounds of changes included
  • You approve every page before launch
Get a free concept

AI receptionist

Calls, WhatsApp, Instagram and web chat
£89 a month
Plus £295 one-off setup. No long contract.
  • Trained on your treatments and fees
  • Books into your diary
  • Pain and clinical questions handed to your team
  • Daily summary of every conversation
Try the demo

Apps and software

Patient apps, automations, custom tools
from £1,250
Custom software from £1,250, apps from £2,450. Smaller add-ons like reminders and review requests from £295. Fixed quote in writing first.
  • Booking and membership apps
  • Recalls, reminders and reviews on autopilot
  • Dashboards and internal tools
  • Anything else AI can build
Tell us your idea
Website and AI receptionist togetherYour new website plus a receptionist that answers every call and message.
from £1,095then £89 a month
Get a free concept
MarketingSEO and Google profile from £149 a month · Google Ads management from £199 · Social media from £249 · Full package from £399. Ad budget paid separately, straight to Google or Meta.
from £149a month, no long contract
Ask about marketing
How we compare

Agency quality. Not agency prices or waiting lists.

HiveSpecialist web agencyAI receptionist appBooking-platform template
New websiteFrom £850Usually £2,300 to £6,000+, often unpublishedNot included£10 to £80 a month, template design
Time to launch7 days3 to 16 weeksDays1 to 2 weeks
Custom designYesYesNoLimited
AI receptionist£89 a month: calls, WhatsApp, Instagram, web chatRarelyUsually phone onlyLimited, often existing clients only
Apps and automationsBuilt to fit youSometimesNoBuilt-in, fixed features
MarketingFrom £149 a month: content, ads, Google, reviews, emailOften, at extra costNoBasic email tools
Everything designed togetherYes, one studioNoNoWithin their platform
See it before you payFree concept firstDiscovery callFree trialFree trial

Competitor figures are typical ranges from prices published by UK dental and clinic web agencies, AI receptionist providers and booking platforms, checked in November 2026. They vary by provider.

Questions

Good to know.

Which practices do you work with?

Independent private and mixed dental practices in the UK. We don't work with corporate groups or franchises.

Will it work with my practice software?

Usually, yes. Tell us what you use now (for example Dentally, SOE or R4) and we'll explain the options by email before anything is agreed.

Will the AI receptionist give dental advice?

No. It answers practical questions like fees, times and what to expect, and books appointments. Pain, swelling, accidents and anything clinical are passed to your team.

Can we talk on the phone?

Yes. Fill in the form with a few details and we'll arrange a phone or Zoom call at a time that suits you. If you'd rather keep it all by email, that works too.

Why did I get an email from you?

We email practices that trade as limited companies, using the business email published on the practice's own website, when we've spotted something on the site we can fix. We send one email and at most one follow-up. Reply "no thanks" and we'll never contact you again.

Do you guarantee results from marketing?

No, and be wary of anyone who does. We do the work properly, keep ad spend in your own Google and Meta accounts, and send a plain-English report every month showing what came in. If something isn't working, we'll tell you and change it.

Do you use AI?

Yes, openly. We use AI tools to help design, write and build, including the concepts we send and the photographs on this page, which are AI-generated. A person checks everything before it reaches you, and nothing goes live without your approval.

Free concept

Your next new patient is looking at 11pm. Let's make sure they can book.

Tell us about your practice below. We'll reply by email with a free concept of your new homepage, and an honest view of what else would help.

Goes straight to our inbox. We only use your details to reply, as explained in our privacy policy.

Or email [email protected]
A woman booking an appointment on her phone at home in the evening
Booking confirmed 23:02New patient exam, Saturday 11:00. See you then!